Year: 2023

Social commerce has become one of the social media marketing trends in recent years, and is predicted to grow even more in the following years. Even PR Newswire, the value of global social commerce is expected to grow to 604.5 … Read More

Marketing Environment During carrying out and managing marketing activities, actually business people and a number of stakeholders involved will be influenced by several internal and external factors that are interrelated to one another. Where the two existing factors can form … Read More

Brand Marketing In the world of marketing, of course, we will often hear the terms branding and marketing. However, did you know that there is a brand marketing term which is one of the main keys to the success of … Read More

Email Engagement Almost all marketers will utilize the email platform as a marketing channel to advertise or market products (product marketing) and/or business services (services marketing). Besides also using omnichannel media such as social media (social media marketing) and search … Read More

Lead Generation Funnel In an effort to get potential customers or prospects, marketing teams and sales forces from B2B (business-to-business) or B2C (business-to-customer) companies must not forget the concept of lead generation. Where they need to do prospecting by attracting … Read More

Content Personalization Currently, not a few customers expect to get a more personal experience (personalized marketing) when interacting with certain brands (brand communication). This condition led to the emergence of the concept of content personalization, which is specifically for B2B … Read More